Israelis always tell me that Israel is like America’s 51st state (hey, I thought that was Puerto Rico?) but I don’t quite see it. I don’t think Israelis dress or act like Americans at all. The ones that say they do usually watch The Fresh Prince and wear baggy jeans.
Well, I may have to eat my words. Straight off the heels of Swedish brand H&M (opening in March), Spanish brands Mango and Zara, Italian brand Miss Sixty, and British brand Topshop, it looks like the American retailer known as Gap Inc. has made a franchise agreement with Israel’s Elbit Trade & Retail Ltd (happened last year) and have opened and will be opening stores like Gap and Banana Republic very, very soon.
(Banana Republic? The site for preppy cardigans and silk pencil skirts? How much more American can you get?)
Gap is coming sooner then you think. Just this past week, I noticed a huge billboard on Ibn Gvirol St. that says Gap will open in Tel Aviv’s Azrieli mall later this month. It’s already in the Mamilla Mall (same one that holds the all-American Tommy Hilfiger brand) since fall 2009.
Wonder what this means for Israeli style. Yes, we do have other Americana stores here, I just can’t see normal Israelis sporting khaki pants, henleys, and striped tees. Just not Israeli style to me.
Read more on the venture in my short post at IGoogledIsrael.