Straight on the heels of Gap, H&M, and FCUK, comes news of a new American chain store in our Israeli midst.
Haven’t we had enough? Guess not.
Looks like American Eagle Outfitters is in talks with Israeli retailers like Fox and Gottex to enter the Israeli fashion market as soon as 2012.
According to TradingMarkets.com, the Fox company has been trying to expand its business by bringing global fashion to this country, while the other companies (including Gottex, Elbit Trade and Retail and more, want to go beyond the other brands they own (two of the retailers own Zara and Mango.)
Is this another case of American companies catering to Israeli locations because Israelis like to dress like Americans? Maybe.
In any case, I have some serious issues with this. Here’s why:
There’s the whole idea of the Israeli consumer. Does American Eagle really fit it? Some would say yes. You do have that group of Israelis that don’t dress what I call modern hipster, forgoing their standard Euro glam short skirts, blazers, neon, and sequins for khakis, long t-shirts, and sporty looks that create the typical American Eagle Outfitters niche. It’s also a mix of hippie and army-inspired wear.
I honestly believe that more people here dress urban chic, or punky. However, the market for American Eagle Outfitters is there. NEVERTHELESS, the key question is (and one of the biggest reasons why I don’t feel it’s necessary to include AE): Why do we need another overpriced American brand on the market, when we already have one just like it (Gap) and another Israeli brand that looks quite similar but is much, much cheaper (Fox)?
This is exactly what I told friend David Corman over a short Twitter convo when he informed me that the preppy chain could be coming to Israel. Friend Shirrabel also joined in.
@davidcorman However, I’m not surprised. Suddenly all types of international retail chains are upon us since Gap, H&M…
Photos: American Eagle Outfitters