It’s time to branch out from the Israeli fashion bubble that is Jerusalem and Tel Aviv. Those aren’t the only places in this country to find great stylish pieces.
Enter Arad, a Southern town about 1 hour from Beersheva, surrounded by the desert and created in 1962 as a development town to bring more people to the periphery of Israel and develop a new part of the land.
Though it has a substantial number of people living there, its not a very densely populated town and you won’t see people crowding the sidewalks in search the latest trend or the best cafe, like you might in Tel Aviv. It is very quiet, relaxing, and serene. But it’s a beautiful desert city and there are things to do there. And when I lived there for 5 months back in October 2006 to April 2007, I had one of the greatest experiences of my life.
If you’re down South, why not stay there for a day or a night, for more than just a stop on the way to Masada.
If you ARE there, you’ll want to check out the Arad Market at the edge of the city, for some of the coolest, cheapest, and most intricate finds. The real jewels lie in a small, but colorful bead store in the city called Horzot.
Naama, a friend I met in Tel Aviv AFTER I spent 5 months in Arad led me to her family’s beautiful shop after she moved back to her hometown. Her mother had already taught her how to make handcrafted bead necklaces and I had seen some of her work. So I was not surprised when they made a shop out of it in the heart of Arad’s city market.
Here’s how it works. Choose your own beads or glass beads and create a custom-made, one-of-a-kind piece of jewelry that fits your personality. If you’re not into creating jewelry, there are ready-made jewelry ready for purchase.
Naama and her mother Leah are always on hand and you can receive guidance as well as new techniques. You can even watch how the jewelry is made!
I always knew Naama had something special when I first laid eyes on her jewelry collection, which she later told me was all made by hand!
Horzot is open Sunday, Tuesday, Wednesday, Thursday from 9:30am to 1pm. and again from 4pm to 6pm, Mondays from 9:30 am to 6pm, and Friday from 9:30am to 1:00pm
For special orders, you can call at 97289952565.