Yohji Yamamoto and Holon Fashion Week 2012

This year, the 2nd annual Holon Fashion Week at the Holon Design Museum has taken an entirely different direction, seamlessly blending more architecture with fashion, which doesn’t fail to make it all the more enlightening.

Last year, the Israeli fashion crowd was stunned and excited to see top designer Zac Posen, fashion entrepreneurs and bloggers Yuli Ziv and Imram Amed (Business of Fashion), architect Ron Arad and more at Holon Fashion Week, which took place at the globally recognized Holon Design Museum.  While some may have expected fashion shows, what we got could have been even better, as meet and greets and panel discussions took place, giving eager Shenkar students, designers, buyers and fashion media personnel the chance to see what these fashion success stories were really like up close.

This year, Holon Fashion Week focuses on urbanism and the fashion world.  Hearing the news, a part of me was hoping they’d feature urban prints, the kind used by Balenciaga and Proenza Schouler.  But alas, they chose to hone in on something that could be just as, if not more, eye-opening.

In the case of the Design Museum, this probably means the use of style in architecture but perhaps we’ll also flip this around to present the architecture of style.  Kings of this kind of sculptural craft include Givenchy, Thierry Mugler, and of course, Yohji Yamamoto, who currently has an exhibit at the Design Museum Holon. In fact, the event focuses specifically on Yamamoto’s influence on contemporary culture, highlighting the relationship between fashion, architecture and the idea of modern urbanism.

Interesting Facts about the Yohji Yamamoto Exhibit at Design Museum Holon:

  • The exhibit coincides with the 60th anniversary of Japanese-Israeli relations.
  • The exhibit’s curator Galit Gaon says the reference to these relations is deliberate
  • Yohji Yamamoto has called Israel a country “very rich in culture” and finds it natural to exhibit here after doing so in London, Paris, and Florence.
  • Over 80 Yohji Yamamoto pieces for men and women.
  • The exhibit is specially curated and conceptualized for the Design Museum Holon and all of its spaces.
  • This is the first time that Design Museum Holon is dedicated every inch of its space to just one designer.
  • The exhibit is a conversation between architecture and fashion.

Each space taken by the exhibit showcases a different theme.  The lower gallery is a set of Yamamoto-dressed mannequins in a busy city atmosphere.  The upper gallery is calmer, with lights and the designer’s dresses in black and red.  The Design Lab has the menswear.

For those of you who will not get a chance to visit this incredible exhibit, here’s a video giving you the details.

Holon Fashion Week is more of a fashion conference than a series of fashion shows.  The week-long event will feature panel discussions, a fashion film program, and a slew of other fashion activities INCLUDING Sarafan Showroom’s Pop-Up Shop, which will have designers like Maya Bash, Mirit Weinstock, Noritamy, Arama, Darios, Ruby Star, and Tamar Branitzsky.

And of course, special fashion guests are in town to contribute to the fashion conversation.  Lending their expertise are guests like Shala Monroque, Rafael De Cardin, Damir Doma, Carla Sozzani, Patricia Mears and more.

Patricia Mears

Carla Sozzani is the founder of 10 Corso Como, a concept shop dedicated to art, fashion, and design, and a former editor of Vogue Italia. Rafael De  Cardin is an independent architect specializing in pop-up shops and a former fashion designer at Calvin Klein.   Patricia Mears is the senior manager of the Fashion Institute of Technology (FIT) and curator of their museum. She’s also a Japanese fashion expert.  Shala Monroque is the editor of the art and fashion magazine Garage. Damir Doma is a fashion designer in Paris.

Damir Doma

Photos: Elle.com, Design Museum Holon


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